To Overcome Vaccine Hesitancy, We Need a Better Patient Experience

Harvard Business Review, January 15 2021

by Neeti Sanyal and Shantanu Nundy

One of the biggest obstacles to bringing the pandemic to an end is the hesitancy of a large portion of the population to get vaccinated. Key to overcoming their reluctance is providing a superlative experience before, during, and after vaccination. This article offers a seven-part framework to do that.